Surplus to Requirement: SXSW Coverage - Did you just eat and drink out there or what?

by Johnny Truant Post to Twitter

No matter what vitriol pours out of these fingers onto this webpage, they will read like the words of a jealous person. No amount of cajoling and convincing will help. So instead let’s dive straight in. Those journos, bloggers, photographers and other such media lightweights who attended: did you just have a holiday that you decided to write about? Was it an important, year changing event that will define the next five years of musical trends? I. Don’t. Think. So.

Why? Read the coverage. Ohhhhhhh if you can find any. Sure, most media types seem to think Twittering about their favourite BBQ party or "HOW CRAZY WACKY DRUNK WE ARE!!" seemed to constitute festival coverage. Still if you do find some then you may be feeling 2006 deja vu. Yep, the reviews seem to be bands that all of these slow-arse wannabes missed in the last two years of promotion and touring. The Mae Shi? Gallows? Fucking Efterklang? Are we serious? The rest are bands that have either spent all their savings needed to record an album just to play a couple of shittily attended shows or over-rammed venues of over-hyped acts like Little Boots, which is like tracing over articles from the beginning of the year. THANKS EVERYONE. MONEY WELL SPENT!

Seriously, if SxSW is a holiday, call it a holiday. That doesn’t mean it’s worth publishing on a blog, website or magazine…unless your blog, website or magazine is about your holidays. For those few (I haven’t seen any yet) articles worth reading with brand new artists from the US or other countries (why go see UK bands there?), I hate you too. You’ve made me jealous.

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